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All Marketers are Liars: The Power of of Telling Authentic Stories in a Low-trust World

By (author): Seth Godin
Published by: Penguin Books Ltd
Publication date: 25/Jan/2007
Format: Paperback - 208 pages
Product dimensions (mm): x 14
ISBN-10: 0141025026
ISBN-13: 9780141025025
Categories:
> Careers & Success

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Description - BookRabbit

Every day we tell ourselves stories about the world. They might be true or they might be false, but nevertheless we believe them. We live in an age where every business must have a story to tell its customers. Because if it doesn't, very soon it will have no customers at all. In "All Marketers Are Liars" Seth Godin uses dozens of examples to show us that the most successful stories aren't necessarily the most truthful but are usually the most compelling and plausible. That means they are believed by those who tell them. Which means they are believed by those who listen to them. And that means they get passed on ...and on. How good is your story?

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