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Trolley Wars: The Battle of the Supermarkets

By (author): Judi Bevan
Published by: Profile Books Ltd
Publication date: 29/Mar/2006
Format: Paperback - 272 pages
Product dimensions (mm): 198 x 129
ISBN-10: 1861976968
ISBN-13: 9781861976963
Categories:
> Industrial Studies: General

£8.99

Out of stock, special order 28 days
(Free UK Standard Delivery on orders over £10)

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Description - Bookrabbit

Recent times have seen ferocious battles for supremacy among the supermarket chains in Britain. US giant WalMart took over ASDA, and northern upstart Morrisons acquired Safeway. Meanwhile Tesco has gone from strength to strength while Sainsbury's has slid further and further down the greasy pole. "Trolley Wars" tells not only the gripping business story behind these changes but also the social changes that have accompanied and underpinned it. It reveals the truth behind supermarkets' relationships with their suppliers and customers, and the ruthless world behind the checkout.

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