This is one book that smokers should lay their hands on.
Given that, the book is not without its flaws. The biggest weakness of the book is the repetition, which was unnecessary. If you say it once or twice and then reinforce it once again, that is enough. But in this book, the stuff gets repeated again and again, and again and again; you get the drift.
The second flaw that I found in the book was the futile attempt at reverse brainwashing. Allen Carr says that nobody likes a cigarette’s taste, which unfortunately is not true. (I like the mint flavored cigs from Camel). The last flaw was the insistence of Carr that one has to put in the hard yards to enjoy smoking since it is challenging to start with and is very distasteful (not sure what he meant since I was quickly hooked on to cigs, after my first attempt).
I tried to quit smoking permanently for at least a dozen times but was never successful. After a few days of stopping it, I would start getting anxious, have nightmares, indigestion, etc. which all seemed to go away the moment I took a cigarette. What finally enabled me to stop smoking completely was the gradual reduction of cigarettes. I started with 30 cigs a day and slowly came to 1 or two and then stopped that also.
I found this book at a local garage sale and paid only $3 for it, and I am happy that I did not spend a lot of money on it. The book did not work for me, but who knows it might work for you.